On this episode of The Think Factory podcast, host Chris Santomassimo welcomes Dave Lewis, President of SnailWorks, for an inside look at how mail tracking data is transforming the way organizations manage campaigns. With decades in the mailing industry, Dave shares how SnailWorks tracks millions of mail pieces each year, helping clients ensure delivery, meet compliance deadlines, and coordinate marketing and call center operations more effectively.
Dave also unpacks the bigger picture—postal service slowdowns, ongoing rate hikes, and shifting regulations—while pointing to the resilience of direct mail as a trusted, high-ROI channel. From personalized printing and QR code integration to new postal promotions, he explains why mail continues to hold its ground against digital alternatives and what businesses should expect in the months ahead.
