Join Lois Ritarossi, President of High Rock Strategies, in this insightful podcast episode as she discusses the evolving landscape of B2B sales in the printing industry. With 18 years of experience in consulting, Lois explores the challenges faced by sales teams in adapting to changing buyer behaviors, especially with younger professionals entering the market. Delving into the importance of building a culture of trust, she emphasizes the need for strategic planning and effective communication to align sales teams with organizational goals and foster long-term relationships with customers. Discover how sales enablement goes beyond short-term goals, focusing on creating value, understanding customer needs, and building collaborative relationships within the company. Tune in to gain valuable insights into the dynamic world of B2B sales in the printing and manufacturing sectors.
