Description

Why do some businesses launch with shelves full of products but no customers, while others sell out before even releasing? The answer lies in understanding the invisible dance between supply and demand.

In this episode of The Vancrux Podcast, we break down why most beginners start with supply — building products, apps, books, or ideas — but struggle because no one knows to want them yet. On the flip side, established names like J.K. Rowling, Joe Rogan, or Nike already sit in positions of demand, where almost anything they release gets instantly consumed.

Through vivid examples, thought experiments, and real-world insights, you’ll learn:

• Why supply without demand often fails.
• How to create demand when you’re just starting out.
• The psychology of social proof and scarcity.
• How to step into existing demand instead of building from scratch.
• The key question every entrepreneur and creator must ask: Do I have more supply than demand, or more demand than supply?

By the end of this episode, you’ll understand how to shift your focus — whether it’s building demand around your work or consistently feeding demand that’s already there — so you can stop fighting uphill battles and start playing the game of business to win.

🔥 Useful Links:

📘 Become a Person of Value by J.S. Math

📗 A Question a Day Journal

📕 Daily Quotes of Wisdom

🌍 Transformational Coaching & Courses – The Vancrux Label

🧢 The Vancrux Clothing Brand – Wear the Mentality

📸 Follow on Instagram / the_vancrux_label