It was fascinating to hear how David’s relationship with his daughter evolved by collaborating with her on writing Fanocracy. David realized early on that he and Reiko had to be on equal footing to collaborate properly, because Reiko provided a perspective that was remarkably different from his own. The result was their father-daughter relationship growing into a more developed adult parental relationship. The process of writing and promoting Fanocracy was also unlike anything David had written before, in a way that extended far beyond just co-writing with Reiko. Instead of writing in a unified voice, David and Reiko focused on using their own voices to share a unified message. David and Reiko also interviewed thousands of people to ask them why they were fans of the things they like, and used this ground-level research to inform their writing. David truly believes that any business can develop fans, even ones where they traditionally don’t operate on that model. David provided an example of how a car insurance provider found success with a fan-first model despite the public’s traditionally apathetic attitude towards the insurance industry.
Read the show notes here: https://bwmissions.com/one-away-podcast/
