Rick Jones is “Captain” and Chief Creative Officer of FishBait Solutions, LLC, a lifestyle marketing, sponsorship and event-marketing consultancy and properties representation agency with an emphasis on college sports, country music, outdoor sports, food festivals and American Heritage clients. He founded the predecessor agency FishBait Marketing in 2003. He is also a managing partner at EngageMint, a firm that helps teams create and implement better fan engagement processes, and recently launched FishBaitBiz.com, an online resource to help small business owners become more successful and profitable.
Rick is a leading expert on marketing, corporate sponsorship, events, sales techniques, team building, small business consulting, tourism, and travel. Over the course of his pioneering career, Rick has worked with many of the world’s leading corporations, such as MasterCard and UPS, on the development and implementation of sports and entertainment programs. These include World Cup Soccer, The Olympic Games, and the NCAA Basketball Tournament, among countless others. Clients Rick is currently working with include Werner Co., Dollar General, Capital One, JTV, CMA, BMI, Opry Entertainment Group, The Mascot Hall of Fame, and The Country Music Hall of Fame, among others. Rick published his first book, ANALOG ADVICE IN A DIGITAL WORLD: A BABY BOOMER’S WORDS OF WISDOM FOR THE MILLENNIAL GENERATION in 2017 and released his second book, THE BUSINESS TITHE in 2019.
