Bennett Maxwell of Dirty Dough Cookies joined Tycoons to talk about the down and dirty of the cookie business. Dirty Dough has its own unique process that embraces the imperfect cookie and truly represents the concept that life is messy, but it’s meant to be enjoyed. This message is so important to Bennett that he is starting a non-profit addressing mental health and its importance in our overall well-being.
Bennett has always been an entrepreneur since a young age and learned some important lessons along the way. After taking a course on starting a business, one of his biggest takeaways was the difference between being a small business and a scalable business. He implemented processes to reduce himself within the business so he can work on the business rather than in it.
Check out how the cookie crumbles at Dirty Dough. You’ll eat up its positive message while enjoying a delicious cookie.