In this episode of 'Tycoons of Small Biz,' hosts Austin Peterson and Landon Mance share invaluable insights into delegation and business optimization, emphasizing the 'Who Not How' philosophy. They discuss practical steps for entrusting duties within a small business, the importance of identifying the right people for specific roles, and the benefits of hiring fractional employees. The episode also features a case study of their own firm, Backbone Planning Partners, and the strategies they used to improve operational efficiency.