Description

Most New Year fitness goals fail by February - not because men are lazy, but because they rely on motivation instead of structure.

In this episode, we break down why “New Year, New Me” plans collapse once work stress, social pressure, and fatigue return. You’ll learn why outcome-based goals like weight loss and abs create frustration, how emotional decision-making sabotages consistency, and what actually separates men who stay in shape year-round from those who keep starting over.

This episode covers:

• Why motivation is a poor strategy for long-term fitness
• The real reason January diets and training plans fail
• How to replace weight-loss goals with behavioural rules that stick
• Why your plan must work during stressful weeks, not perfect ones
• How to set a 12-week execution window without constant reassessing

If you’re a busy man who trains hard but feels like you should be further along by now, this episode will help you build a fitness approach that survives February — and beyond.