In this episode of WeMarketers podcast, Andrew welcomes Becky Lawlor, founder of Redpoint, who discusses the importance of original research in B2B content marketing. Becky reveals key findings from Redpoint's report, 'Content that Converts,' which is based on insights from over 250 B2B buyers.
Discover how original research can exponentially increase engagement, lead generation, and brand trust. Learn practical tips on repurposing content, balancing AI-generated and human-created content, and navigating budget and resource constraints.
Timecodes:
00:00 Introduction: The Power of Original Research
00:48 Welcome to WeMarketers Podcast
01:09 Diving into the Report: Content that Converts
03:20 Key Findings from the Research
05:04 Challenges and Solutions in Creating Original Research
06:30 Maximizing the Impact of Your Research
14:59 Case Studies and AI in Content Creation
18:32 Designing and Measuring Effective Research Content
19:38 Final Thoughts and Advice for Marketers
22:27 Conclusion and Contact Information
____________
Download Redpoint's research "Content That Converts": https://redpointcontent.com/free-report-download/
____________
Connect with Becky Lawlor: https://www.linkedin.com/in/beckylawlor/
Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian
