Content marketing used to feel predictable.
Find the right keywords, publish blog posts, rank on Google, and gradually attract traffic.
But that playbook is changing fast.
In this episode of the WeMarketers Podcast, Andrew Demianenko sits down with Albert Mercadé, Marketing Manager at TalentUp.io, to discuss how the explosion of AI is reshaping the entire content marketing landscape.
Today, marketers are no longer competing with just other companies. They are competing with massive volumes of AI-generated content, AI search engines, and platforms that summarize information without sending users to the original source.
So the question becomes: how do you stay visible and relevant in this new environment?
In this conversation, Andrew and Albert explore:
• Why traditional SEO and blog-driven strategies are becoming less effective
• How AI search is changing the way users discover content
• Why marketers need to move beyond blog posts and diversify content formats
• The power of high-value resources like reports and benchmarks
• Why in-person events and real human connections are becoming more important than ever
• How to build a content ecosystem instead of relying on a single channel
• Why consistency and patience still matter in marketing
One key takeaway: marketing isn’t about getting thousands of visitors tomorrow. It’s about building trust, staying visible over time, and reaching the right people at the right moment.
⏱️ Chapters
01:29 The biggest challenge for content marketers today
04:33 Declining visibility in Google search
06:04 Why relying on one channel is dangerous
06:26 The return of face-to-face marketing and events
07:44 Optimizing content for AI search engines
10:09 How search behavior is changing
11:28 Are blogs still effective today?
14:03 Building a content ecosystem
16:30 Turning subscribers into customers
19:08 The real goal of marketing: revenue
21:21 Measuring marketing impact and attribution
23:34 Why consistency matters in marketing
23:58 Marketing strategies for the rest of 2026
25:30 The rise of agentic AI
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Connect with Albert Mercade: https://www.linkedin.com/in/albertmercad%C3%A9laborda/
Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian
WeMarketers Podcast Website:wemarketerspodcast.com
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WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml
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Would you like to become the next guest? Do you know someone who could be a great fit? Drop me a line at info@wemarketerspodcast.com
