Barry LaBov, is a two-time Ernst & Young Entrepreneur of the Year, a recognized author, brand strategist and Founder of LABOV Marketing, Communications, and Training. The LABOV agency specializes in helping clients discover and celebrate their brand differentiation to rally their organization, and ultimately their customers. LABOV’s clientele includes Harley-Davidson, The Macallan Scotch brand, Audi and other leading brands worldwide. His book, “The Power of Differentiation, Win Hearts, Minds and Market Share” was the Top New Marketing Book on Amazon. Barry has guested on nearly 100 podcasts and is co-host on Difference Talks with the LABOV team and has attracted top-selling authors, leading CEOs and performers in sports and music as their guests.