We’re back—and diving headfirst into one of the most complex, least glamorous, and most critical corners of the wine industry.
In Season 2, Episode 3 of Wine Fringe, Jill and Jake sit down with Steven Harrison, Founder and CEO of Vinoshipper, to unpack what it really takes to get wine from producers to consumers across the U.S. From navigating a maze of state-by-state regulations to overcoming legislative barriers and logistical hurdles, this conversation pulls back the curtain on a system most drinkers never see—but every winery depends on.
The episode explores the ongoing battle to move high-quality domestic wine in a highly regulated market, the challenges of compliance at scale, and why access—not quality—is often the biggest obstacle facing American wine today. It’s an honest look at friction, policy, and persistence in an industry built on passion but constrained by outdated rules.
It’s real, it’s unfiltered, it’s Wine Fringe.
