This week’s guest is Elisabeth McLaughlin, 1/3 Generator. Elisabeth is a Sustainability Consultant who supports heart-led founders with a more socially and environmentally conscious way of business through ethics, good governance and client stewardship.
Highlights include:
- 3 stand out moments in building her personal brand
- The concept of greenwashing
- The reason why some companies don’t embody their sustainability message
- How Elisabeth left the corporate world and set up her business
- Things that need to change in the coaching industry
- 6 key areas of sustainability and ethical marketing to focus on
- Pricing transparency in business
- How to market your services ethically
- The shift from pain point marketing in the industry
- How to check your copy is ethical
- 3 tips on conscious marketing
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All my love,
Livy xx
