The start of the NFL season — and another round of heavy promotions from sports betting companies – pushed betting in North Carolina to a monthly record high in the state. Sports bettors wagered more than $686 million in total bets, a figure that includes about $32 million in promotional wagers. It is a record for North Carolina, which launched legalized online sports betting in March 2024. Jeff Hamlin spoke with Brad Senkiw, a reporter for Covers.com to discuss the record numbers.