🚨 The B2B marketplace you’ve never heard of — solving fashion’s $500B problem.
Josh Kaplan went from fashion founder to reinventing how brands offload excess inventory.
Today, he’s co-CEO of Ghost, one of LA’s fastest-growing startups — and the secret backend for how brands like Levi’s, Vans, and Express manage their surplus stock. 🛍️📦
🎙️ We sat down with Josh to break down how he’s digitizing one of the last analog industries — and why tech adoption in fashion is way harder than it looks.
🔍 What you’ll learn in this episode:
🧵 How COVID exposed critical cracks in the global supply chain — and led to Ghost
🦄 Why you should always pitch for Partners and not for Funds
📉 Why excess inventory is fashion’s most ignored profit leak
🗽 The playbook Josh used to get a student startup on a Times Square billboard
📬 How to cold email as a student and get Fortune 500 execs to respond
🔁 Lessons from building both sides of a two-sided marketplace — twice
🚀 What most founders get wrong about B2B marketplaces
💡 Plus:
The founder mindset of "always building" — and why Josh plans to launch again even after a big exit.
🔁 Repost if it made you think. This one’s for the builders.
Josh Kaplan Matteo Jonathan Gary Rouch
