Description

In this episode of the Brand Narrative podcast, Matt welcomes former Apple executive, Guy Kawasaki. Guy discusses his work as a brand evangelist, his time at Apple, and his thoughts on branding in the social media era. Links discussed include:

• Guy Kawasaki bio
• Social media accounts: Twitter | Instagram | LinkedIn
• Apple
• Canva
• Art of Innovation TEDx Talk (make meaning not money, mantras, not mission statements)
• John Doerr of Kleiner Perkins, author of Measure what Matters
• McDonald's menu hacks
  Wise Guy (book) by Guy Kawasaki
• Steve Jobs introduces Think Different campaign (YouTube)
• My favorite Steve Jobs story by Guy Kawasaki (YouTube)
• Art of the Start by Guy Kawasaki (book)

• Remarkable People Podcast

  The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.