Description

In this episode of the Brand Narrative podcast, Matt Certo and Kelly Lafferman discuss the power of e-mail marketing. Around for decades, e-mail marketing often gets lost in the mix of available channels. links discussed include:

• Different Generations Using E-mail (TikTok)
• Brain Food Newsletter from Farnam Street
• Total ANNARCHY with Ann Handley
• Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content by Ann Handley
• The Skimm
• Recomendo
• David C Baker
• New York Times Newsletters
• Pivot Podcast with Scott Galloway and Kara Swisher
• Semafor
• Don't Build Your Brand House on Land You Don't Own by John Battelle
• Hot Air by Findsome & Winmore

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.