MediaTalk host Mike Reynolds chats with S&P Global Market Intelligence Kagan Principal Analyst Justin Nielson about the evolving landscape of the US TV and radio broadcast industry. Nielson unpacks his forecast for total TV station ad revenue to hit $25 billion this year, bolstered by political advertising and major events like the Paris Olympics. However, the radio sector faces challenges, struggling to recover from pandemic impacts while competing with streaming giants. Discover insights on local vs. national advertising trends, the rise of digital marketing, and the future of retransmission consent revenues. Tune in now!
