With both political parties having wrapped up their conventions, MediaTalk Host Mike Reynolds speaks to S&P Global Market Intelligence Kagan Analyst Peter Leitzinger, who specializes in the broadcast industry with expertise in political advertising. Joining the conversation is Market Intelligence tech policy reporter Stefan Modrich. After broadcasters recently upped their estimates for political ad revenue, Peter shares his outlook for the 2024 election cycle, projecting an "all-out ad blitz" between now and Election Day. Peter and Stefan discuss not only the battle for the White House, House of Representatives and Senate, but also the battle occurring between traditional and digital video platforms as broadcast stations, TV networks and social media companies all look to scoop up as much ad revenue as possible.
