My guest is, Melissa Agnes. Her brain is always finding ways to mitigate an issue. She understands that to build brand invincibility you must be crisis ready. She is a leading authority on crisis preparedness, reputation management and brand protection. The whole concept of being crisis ready is cultural. A culture that puts people above process and bottom line, that trains employees on how to proactively build trust, identify and assess real-time risk, and respond in a way that increases credibility in and brand equity for the organization.
For more information about Melissa:
Melissa's book on being Crisis Ready
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