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I saw the new movie, "Dumb Money," on Friday night. The movie tells the stories of several people, whose only connection to one another was their varied roles in the meteoric ride GameStop took on the stock exchange in 2021. Combined, these stories convey how complicated the concepts of value and values can be. 

The term "dumb money" is assigned to individual, noninstitutional investors. Insiders don't give these folks much respect, and that lack of respect is what led to some insiders' big losses on GameStop's stock. 

What's dumber money? Spending one's personal wealth on a personal campaign for political office, particularly when there doesn't appear to be a good reason. Or worse yet, any reason at all. This is how I see the two well-financed "outsiders" running for the Republican nomination for Indiana governor in 2024, Eric Doden and Brad Chambers. 

Don't get me wrong, these two men have just as good a shot as anyone at landing the nomination. Long odds of winning are not what makes either campaign dumb. What does is that both candidates appear to be void of a reason to run, other than their shared desire to be governor. 

What most Hoosiers have seen from these two campaigns is their opening ads. And after being dowsed with repeated exposures to both of them, I began to see troubling similarities.

 

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