Description

One of the keys to becoming more efficient in marketing is to repurpose your content. 

I'm reminded of the wise words of Uncle Scrooge McDuck from Disney's cartoon Ducktales: "Work smarter, not harder." In this episode, I share nine ways you can repurpose content based on three different types of source material.

If the source material is a podcast:

• podcasts transcribed into blog posts
• blog posts repurposed into articles
• articles repurposed into keynotes

If the source material is a blog post:

• blog posts repurposed into podcasts
• podcasts become series, repurposed into coaching courses
• coaching courses repurposed into e-books

If the source material is a webinar:

• webinars repurposed into keynotes
• keynote slides repurposed into lead magnets
• lead magnets repurposed into a product