Industry rule of thumb for people opening their own shop: 3 years before you 'feel traction.'
- Year one: Sucks for everyone - a hard slog
- Year two: Gets a little better, but not really anything to 'live on.'
- Year three: You finally start feeling like you can make it. But you're probably still reinvesting in your business.
Have a plan where you don't depend on income from your business until at least year 4.
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