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Description

In this episode, we discuss what it takes to build something that actually lasts in the mining industry — not just in business, but in people, culture, and legacy. Join us in the studio with Matt Coffin, Vice President of Mining for N.A. Degerstrom, for a grounded, real-world conversation on leadership, entrepreneurship, and the long game of building in mining. From early career lessons and taking calculated risks to navigating growth, setbacks, and responsibility, Matt shares what it means to evolve alongside the industry rather than chase it.

This episode dives into the realities behind building and scaling, the importance of surrounding yourself with the right people, and why trust, accountability, and consistency matter more than quick wins. Matt opens up about lessons learned through experience — both the wins and the hard moments — and how those have shaped his approach to leadership and decision-making.

Please help us welcome Matt Coffin to The Face.

Episode Sponsors:

Safety First Training and Consulting

JSR Fleet Performance

Motor Mission Machine and Radiator 

Chapters:

00:00 Building Something That Lasts

08:45 Early Career Lessons & Getting Started

16:20 Taking Risks & Betting on Yourself

24:05 Learning Through Failure & Setbacks

32:10 Leadership Through Experience, Not Title

40:25 Building the Right Team Around You

48:40 Culture, Accountability & Trust

57:15 Scaling Challenges & Growing Pains

01:05:30 Workforce Realities in Mining Today

01:13:10 Balancing Business, Life & Responsibility

01:21:45 Staying Grounded While Pushing Forward

01:30:20 Long-Term Vision & Industry Impact