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On this episode of Mining the Media, G.K. and Dave sit down with intelligence analyst Lance Fairchok for a deep historical and cultural examination of how powerful narratives are formed, shaped, and sustained over time.

Lance walks through the historical context of "white supremacy" as it developed before, during, and after the Civil War, including the role of the Ku Klux Klan in the Reconstruction era. From there, he traces how messaging, influence, and institutional narratives evolved across the 20th century and into today's media landscape.

The conversation then turns to modern organizations like the Southern Poverty Law Center, examining how tactics of labeling, framing, and perception management continue to shape public understanding.

Drawing on nearly four decades of experience in military and civilian intelligence, Lance offers insight into how information is not just reported—but constructed, refined, and deployed.

This is not just a history lesson—it's a look at how narratives gain power, and how they influence what people believe today.

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