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ID: 490470
Title: Building Successful Partner Channels
Author: Hans Peter Bech
Narrator: Hans Peter Bech
Format: Unabridged
Length: 05:50:56
Language: English
Release date: 11-22-20
Publisher: Authors Republic
Genres: Business & Economics, Marketing & Advertising, Business Development
Summary:
The book explains what it takes to build and manage partner channels in the software industry. The book uses the business model framework introduced by Alexander Osterwalder. It provides a practical guide for organizing the activities required to design productive partner programs as well implement these programs for the recruitment and management of partners that will find, win, make, keep and grow happy customers on our behalf.
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