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Title: Perfect Pill
Author: Gauri Chaudhari
Narrator: Ruby
Format: Unabridged
Length: 8:35:34
Language: English
Release date: 07-09-2024
Publisher: Findaway Voices
Genres: Business & Economics, Marketing & Advertising, Business Development
Summary:
How can I build my brand when it is just another me-too? is the quintessential question asked by pharma and healthcare marketers operating in the branded generic markets. In highly saturated markets with hundreds of similar brands, establishing a competitive edge and building a strong brand is often a challenging task.
The Perfect Pill propagates a robust 10-step healthcare brand-building model that helps you create much-needed differentiation and a unique value proposition for patients and physicians. The steps suggested in the book help establish an ultimate win-win situation for patients, physicians, and sales and marketing professionals.
A must-read for pharmaceutical, medical device, diagnostic, over-the-counter, surgical, hospital, nutrition, and wellness brand marketers.
