Bianca loves bringing people together to explore her hometown of San Diego and has been offering food and drink-centric tours for over a decade. She brought on Nicole as a business partner in 2021 to help revitalize the company for their reopening post-pandemic.
Nicole's professional experience as a project manager and former owner of a catering company, and Bianca's experience in hospitality, make them a dynamic duo for creating insightful, unique, and professionally operating experiences for not only the tourism market of San Diego, but for locals, as well.
They are both mothers of 2 daughters each and believe that a work/life balance of being professional mothers is the key to self-fulfillment and happiness. Currently, their business operates 22 food and drink tours a week and has hosted many large corporate groups on tours around San Diego. They love their city and find joy in sharing local businesses on the experiences they plan.
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In today's episode, we cover:
- Bianca's origin story—from traveling abroad to working in hospitality in San Diego and how her experiences sparked the idea of curating a unique experience for tourists in the city
- So Diego's offerings
- Their most memorable client experience
- How incredibly eclectic San Diego is
- So Diego's evolution leading up to their rebrand with MKW Creative Co.
- Their favorite part of the new brand kit
- New ideas brewing to dispel people's preconceived notions of San Diego
- How do they think So Diego would look like if they started it from scratch today
- The importance for entrepreneurs to grow their B2B network
- Social media marketing can help, but you can have a successful biz without a strong following
- What makes So Diego "brag-worthy"
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RESOURCES:
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Guest info:
For more on So Diego, you can find them
@_sodiego on Instagram, and to check out their tours and offerings, head over to
sodiego.com
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