Alex is a multi-hyphenate video editor with a passion for storytelling through the visual medium of social media.
As an actor, her passion for video editing comes from an obsession with genuine human connection and storytelling. Back in 2014, she took a video class in college. The objective: learn how to produce and edit videos. She was OVERWHELMED. She was a psychology major, my friends, ok? She immediately told herself that she would never be a skilled editor. Then she gave herself a pep talk, a little self-therapy if you will. Reminded herself that new skills that time, and here we are in 2022 doing the damn thing! Pop the bubbly!
Today she edits & creates with clients like Dental Hygiene Nation & Same Skin as a video editor with MKW Creative, and has edited & strategized with the legends Sam Valentine (One Broke Actress) & Ashli Pollard (Team AP Consulting).
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In today's episode, we cover:
- How Alex and Michelle got connected
- Alex's origin story and how she fell in love with video editing
- The value of accessible tools like Canva
- Trying new things and allowing yourself to fail
- The beauty in messy and organic content
- Mind-boggling video marketing and TikTok stats
- How incredible video content is for accessibility and experiencing beyond your periphery
- Growing Same Skin's community through video
- Common objections to diving into video marketing
- Why trends aren't a marketing strategy
- First thoughts about Shuffles by Pinterest
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RESOURCES:
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Guest info:
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Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time -
Buy Me a Coffee!
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