Gabby is an NYC-based social media manager and is currently working as a brand manager, copywriter, and junior video editor at MKW Creative Co. Gabby’s freelance social media management journey began in 2018, and since then, she has worked with a range of creatives, including brand managers, social media marketers, city agencies, and culture-building communities. Her work is fueled by her belief digital spaces have the power to connect people, tell powerful stories, and host conversations that lead to change.
Gabby values investing in building community, social advocacy, and reality tv and long walks down the aisles of Target. When she’s not working towards a Master of Urban Planning at Columbia University, Gabby is co-creating social strategies and managing digital communities with multi-hyphenate creatives who are passionate about making an impact!
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In today's episode, we cover:
- Meet Gabby and how she found her way to MKW Creative Co.
- What working for Same Skin is like
- Working with brands that you're the ideal client of
- Cultural identity
- How she brings her architectural and urban planning background into social media
- Same Skin brainstorm session
- Taking on projects intentionally
- Value-based businesses
- Predictions in the future of social media
- Advice to those hesitant about creating video content
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