With Twitter, or X, slowly falling off people's radars, Threads has swept in and brought life to social media again!
But how do you approach it as a business owner? 🤔
In today's episode, we welcome marketing expert Ashli Pollard back to the podcast! Ashli tackles the latest thing in social, Threads, and how to use it as part of your brand's personality (hint: your brand does NOT need to be comedic like Duolingo or Wendy's).
Tune in and learn some tips on showing up authentically as a business owner on socials and building your community!
Ashli Pollard brings her 10 years working for major product brands like Prada, Rebecca Minkoff, and Sam Edelman in New York City to her entrepreneurship membership The Do-ers, and her marketing agency Dial Zero Marketing.
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In today's episode, we cover the following:
- How her business has evolved
- What Threads is and what it does right
- Don't do your business like Facebook
- Why Threads shows how strong your brand voice is
- The freeing element of Threads
- Brands who are killing the brand voice game
- The end of direct sales and the art of community
- Breaking down: stopping the strategy of sharing proof of revenue and pressure of creating a course
- Imposter syndrome and not comparing your day 1 to someone's day 5000
- Starting a podcast
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RESOURCES:
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Guest info:
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Connect on social with Michelle at:
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Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time -
Buy Me a Coffee!
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