Decode the secrets to building an irresistible brand architecture! Whether you offer multiple services or have numerous ideal client avatars, get ready to learn how to create a clear and organized brand. If you're a passionate entrepreneur with varying interests, this one's for you!
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In today's episode, we cover the following:
- The definition and importance of brand architecture
- Monolithic vs. sub-brands vs. pluralistic
- Benefits of building your brand architecture
- Advice to passionate, multi-hyphenate entrepreneurs
- Reevaluating your brand architecture
- Tips for building an effective brand architecture
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