Ever wondered how to create a buzz in the neighborhood or throw a killer open house? Today, Michelle talks with Sarah from Falk-Ruvin Gallagher to discuss their rebrand with MKW CREATIVE CO. and spill the secrets to crafting a brand that doesn't just sell but connects. From managing high-stakes visuals to making events unforgettable, we're diving into how to make your real estate game go beyond the "for sale" sign.
------------------------
In today's episode, we cover the following:
- Why they needed support from MKW Creative Co.
- Sarah's marketing background
- The evolution of FRG's marketing efforts
- How marketing managers create a plan with multiple people
- What qualities of FRG are reflected in the branding
- Creating a brand that is community and client-focused
- Collateral materials that the team was most excited about
- Connecting branding with exclusivity in a personalized way
- Nailing the aspirational yet approachable vibe
- The advice she'd give to her young marketing professional self
- What Sarah hopes her future self says about her present self
-----------------------
GUEST INFO:
-----------------------
This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at
GetHarvest.com/kma -----------------------
Connect on social with Michelle at:
-----------------------
Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time -
Buy Me a Coffee!
-----------------------
This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at
www.audible.com/kma.