Dust off your blog and keep your website relevant. Michelle is joined once again by KP and Jessie from Inkpot Creative to educate on why blogging is back (and way better than fighting social media algorithms). Find out how to attract dream clients, sprinkle personality into your website, and why your values should be front and center— even if they make prospective clients back out. From navigating AI to playing the long game with evergreen content, you'll learn how to become unforgettable online.
KP and Jessie (both she/her) are the color-obsessed design duo behind Inkpot Creative®, a queer-led design studio building unconventional, impactful brand and website experiences for photographers who are leading their industry by creating something different. They know exactly what it's like to be the loud, bold, colorful outliers in their industry. That's why they partner with creatives who aren't afraid to express themselves loudly and go boldly against the grain. In addition to running Inkpot Creative®, they're the hosts of the Click to Convert Summit, The High-End Wedding Summit, and The Unexpected Entrepreneur Podcast.
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In today's episode, we cover the following:
- Keyword research and SEO fundamentals
- Optimizing content for AI search
- Why blogging is critical in 2025
- Using AI to repurpose content
- Crafting blog content for conversion
- Repurposing content and efficiency
- Changes in user behavior on social media
- How to express values in branding
- Long-term benefits and risks of reliance on social vs. owned platforms
- Optimism about the future of value-based branding
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RESOURCES:
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Guest info:
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Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMA25 at
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Buy Me a Coffee!
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