Thinking your business is just an extension of yourself? Think again. This week, Michelle chats with Chedva Lumir to get real about entrepreneurship, identity, and why asking the right questions might save your sanity (and your strategy). Crack open the secrets to self-loyalty, business relationships, navigating uncertainty, and the real meaning behind "work-life balance." Whether you're a creative, founder, eldest daughter, or anyone juggling a million hats, tune in to learn how to celebrate tiny wins, rethink failure, and get curious about what's next.
Chedva "Vivi" Ludmir is a business coach, strategist, and founder of Consider, a question-led strategy studio helping entrepreneurs and teams navigate foggy pivots, decision fatigue, and the messy middle of growth. Through her signature programs like The Curiosity Lab and Gravitas, Vivi blends startup-style structure with deep personal inquiry—helping founders stop shrinking and start leading with presence, direction, and momentum. A former tech founder turned multi-venture entrepreneur, Vivi's work lives at the intersection of business strategy, brand identity, and human behavior.
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In today's episode, we cover the following:
- Chedva's journey in entrepreneurship
- What is means to be a curious person in today's world
- Consider Labs and frameworks for growth
- How to ask better questions
- Podcasts as a playground for curiosity
- Identity, work and burnout
- Shifting from girl boss to self-loyalty
- Emotional vs intellectual knowing vs physical sense
- Dealings with cycles
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RESOURCES:
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Guest info:
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Dive into your next evolution in Tulum, Mexico January 28-February 1, 2026. Come meet me and other female founders at the first Mermaid on the Moon retreat to reset your mind, body, and business to start off the new year with an energy like never before. Spots are filling quickly. Apply here
https://www.mermaidonthemoon.com/apply -----------------------
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Connect on social with Michelle at:
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Buy Me a Coffee!
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