True hospitality thrives in the foothills of Amador County, where a slower pace, deep roots, and a shared table welcome newcomers and old friends alike. This week, we meet with Daisy D'Agostini to dig into what it means to keep family tradition alive while adapting to a changing wine world. You'll learn what went into their rebrand with MKW Creative Co., and where they're headed.
Daisy D'Agostini is an owner of D'Agostini Wines and part of a multi-generational winemaking family in Amador County. She serves on the Marketing Committee for the Amador County Wine Heritage District, where she's focused on celebrating the region's history while helping evolve the Amador Wine Country brand for the next generation.
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In today's episode, we cover the following:
- Daisy's background and family business
- How Daisy found MKW Creative Co.
- Board involvement
- Amador Wine Country's four signature annual events
- Marketing challenges before the rebrand
- Initial reactions of the brand design presentation
- The Amador Wine Country experience
- Regional positioning and visitor demographics
- Changes in wine consumption trends
- Leaning into heritage and storytelling
- Navigating change and growth in the wine region
- The perfect 72hr Amador Wine Country trip
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