Don't mistake the allure of a shiny new logo for the true engine behind a thriving business. In this episode, Michelle teams up with Cody to demystify the branding process, tracing the journey from "just good enough" placeholders to strategic, confidence-building design. Their conversation is packed with takeaways on aligning investment with growth, clarifying your business vision, and knowing when a rebrand is the right move— not just the next one. Honest, practical, and full of energy, this episode is your ticket to creating a brand that not only looks the part but truly moves your business forward.
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In today's episode, we cover the following:
- What an online business manager is
- How Cody and Michelle met
- Evolution of Cody's services
- Making the jump from corporate to freelance
- Branding decisions in early business stages
- The shift from "nice to have" to "need to have" in business expenses
- The branding process with MKW Creative Co.
- Brand naming and final selection
- Brand strategy: analogy and visual direction
- Positioning against competitors
- Impact of new branding on Cody and her business
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RESOURCES:
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Guest info:
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Stop managing software and start hosting your people. This episode is sponsored by Heartbeat. Create an authentic community today and start your free trial at
App.Heartbeat.Chat/KMA. Once you're ready to upgrade your plan, use code KMA30 for 30% off.
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Connect on social with Michelle at:
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Buy Me a Coffee!
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