Work isn't always rewarding. Sometimes that struggle looks rather bleak. We look at our jobs as a list of tasks, a pile of projects, and a set of annual goals. That may be interesting and motivating to some of you, but for most of us, that list or pile or set is pretty demotivating. That task list is boring. That pile of projects is intimidating. And right now, that set of goals seems out of reach. Here’s the funny thing. We can get a lot more motivated and align our values if we just look beyond what is right in front of us. Past the tasks, projects, and goals; and onto the actual results intended for the customer or client. Seeing how our daily activity impacts our customer, demonstrates why we do what do at work.