In this episode, we interview Tory Pratt, founder of Pratt Standard Cocktail Co. Some of the things we discuss include:
- How a childhood spent in and around the catering industry gave Tory the inspiration to start her own company and taught her to approach cocktails from a culinary perspective.
- What it means to get back to the true roots of a traditional cocktail ingredient, and why it sometimes takes 47 test batches until you're happy with the end result.
- The intricacies of sourcing ingredients like exotic Kola nuts and Turkish Pomegranates
- How Tory built her business from a kitchen concept to brand being sold in 14 States and Partnering with Whole Foods.
- Strategies for re-branding a line of existing products.
- Equipment you need and mistakes to avoid when you're making syrups in your own home kitchen
- And much, much more.
