#192: Creating Offers That Actually Sell

Description

As an entrepreneur, how do you create offers that actually sell? Do you have some key principles that guide you?

Today, grab a pen and paper to document the various tried-and-true principles that Dr. Terri Levine uses in creating offers that sell. These include making the offer attractive, using compelling titles, making it crystal clear, marketing the offer effectively, and more.

Listen and learn.

Key Highlights From The Episode:

[00:37] How to package your offer

[01:03] Your offer should attract attention

[02:14] Your offer needs a compelling title

[02:18] Get Dr. Terri Levine’s book, The Conversion Equation

[02:32] Make your offer specific and clear

[03:16] Your offer needs clear deliverables

[03:33] Add scarcity and urgency if they are legitimate

[03:48] Make sure your offer is easily accessible

[04:15] Market the offer

Golden Nuggets:

• If you haven’t had enough conversations with your target audience, you might think, I want to offer this, but that might not be what they want. [01:58]

• If you're having trouble getting people to say yes to your offer, you probably created it without proper research. [02:06]

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