Podcasts and radio can be cost-effective ways to market your brand, as they provide you with a captive audience. To get the most out of your advertising efforts, it's crucial to make sure your ads are effective. The design of the ad plays a significant role in its effectiveness, and it's more beneficial to present a case study rather than just highlighting the greatness of your business or services.
To create an effective ad, it's essential to understand your target audience. Gather information on where they listen, what podcasts or radio shows they are interested in, and the topics that appeal to them.
In this episode, Dr. Terri Levine provides guidelines on how to create effective ads for podcasts and radio. Tune in and learn more!
Key Highlights From The Episode;
[0:30] Introduction to the episode
[0:55] Can radio and podcast advertising work as a marketing strategy?
[1:02] Guidelines on how to create effective ads for podcasts and radio
[2:07] #1 Design the ad: As covered in the book The Conversion Equation
[2:15] #2 Find the radio stations or podcasts that will get you the best results, those that
have your target audience as listeners
[2:58] #3 Negotiate a lower price than you are quoted
Golden Nuggets
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Want More!?
Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify
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