As digital marketing continues to evolve, many businesses face challenges in reaching their target audience and driving website traffic.
Fortunately, some have found success with direct mail marketing. By targeting prospects directly, businesses can increase website traffic and improve their overall marketing efforts.
In the latest episode of the Digital Marketing for Coaches & Consultants podcast, Dr. Terri Levine explores the benefits of direct mail marketing compared to Google Ads, and how to determine your target market for direct mail campaigns.
She also shares essential tips for renting a mailing list and designing a postcard that will catch the recipient's attention.
Don't miss out on this insightful episode! Tune in to the Digital Marketing for Coaches & Consultants podcast with Dr. Terri Levine and learn how to make the most of your direct mail marketing efforts.
Key Highlights From The Episode;
[0:42] What’s your utmost goal as a marketer?
[1:13] The meaning of lead capture
[1:31] The definition of “a lead”
[3:46] Understanding your website traffic
[5:11] The Return on Investment of direct marketing
[5:46] Which businesses are best suited for direct mail marketing?
[6:42] The advantage of using direct mail compared to Google Ads
[7:49] Determining your target market for direct mail
[9:11] Identifying client demographics using InfoUSA
[10:30] Renting a mailing list
[12:50] Why you should purchase the subscriber list instead of an opt-in list
[14:31] Things to know before you rent a mailing list
[15:45] How to design a good postcard
[17:20] Terri Levine’s final words and how to connect with her
Golden Nuggets
Your goal as a marketer is to generate a lead by building a relationship [0:42]
You have to have constant lead flow in your business in order to be successful [1:03]
If you are in any industry where most people aren’t marketing, and you create a systematized schedule where you are doing direct mails regularly, you can out-market and out-compete everybody else in your industry. [7:29]
Don’t neglect the people who are already buying your product and services while you are potentially testing a new audience [10:22]
Each time we send direct mail to our prospects, our goal is to help them trust us. They might not know about you or your business, so you should send them something that excites them. [17:27]
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Want More!?
Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify
Watch all the episodes and more to gain more insight on Youtube: https://www.youtube.com/@coachterri/videos
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