Having proper pricing strategies in place can contribute to the success of your business.
If you set your prices too high, you may miss out on sales. If you set them too low, you may be doing yourself a disservice.
Deciding how much to charge for your product or service requires more thought than simply calculating your costs.
So, let me help you out with this.
Think about how many people you want to work with for each offer that you have.
How many people do you want to work with during the year?
Yes, it’s true that more clients can equal more revenue.
Something to consider in that respect is that with more clients, comes more work.
Charging a more premium price may allow you to gain a similar income while giving you time to focus on other things - like your family, friends and health.
I want you to determine your revenue goal for each offer that you have and exactly how many clients you want at each of those particular price points.
How many clients do you need to meet that goal?
Think about how much value you are providing with each particular offer.
What are the benefits that you are giving people and how much is that worth to a client?
Put yourself in your client's shoes.
Consider their financial status.
What is the amount that they have to invest? How much time does it take to achieve results with your offer?
From there, determine what price feels right.
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