Imagine planning a press conference to address a widely publicized cheating scandal and rebuild your baseball team’s reputation. You’ve got your lineup set for what should be a home run, but you end up striking out.
In this podcast, I’m dissecting the Houston Astros' failed press conference.
The good news is it gives us a perfect example of what not to do. You never know when scandal may arise, so here are some pointers you can add to your reputation management playbook today.
This is the first question an organization needs to ask itself.
How you should appear - and not appear - on camera.
Follow this framework to respond to any crisis.
Here’s the best way to knock your intro statement out of the park.
Why you need to get everyone aligned with the same message.
How to prevent a strikeout at your next press conference.
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© Molly McPherson 2020
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