Nicole started PAM after drowning in the sea of all the things she as a mother had to do. PAM, the PA for busy families, takes the chaos and makes sense of it. You build a village of support by looping in other family members and friends. Co-founder, Diogo Freire, built the tech and now runs the dev team while Nicole is the relentless marketer. Helped by a great board, they're now focused on selling into the corporate market. What a great employee benefit!
