Mars Bioimaging has developed a mobile colour CT for high quality scanning of hands and wrists. It has FDA approval in the US and is selling to the orthopaedic & emergency markets in the US & NZ. Ojas became CEO to focus on the commercialisation of the product and lead the push into the market. Key lessons: find your customer (a large market) and only then start throwing money at it. You'll fail a lot more than you win – you need to push through.
