Good morning everyone! Welcome back to the podcast. I'm your host, Dean Booty.
Today we have a book review and it's called "Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand" by Joe Foster.
Since the late 19th century, the Foster family had been hand-making running shoes, supplying the likes of Eric Liddell and Harold Abrahams - later immortalized in the film Chariots of Fire - as well as providing boots to most Football League clubs.
But a family feud between Foster's father and uncle about the direction of their business led to Joe and his brother Jeff setting up a new company, inspired by the success of Adidas and Puma, and so Reebok was born.
Please give it a listen.
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Cheers,
Dean