Films like Bonnie and Clyde and The Graduate kickstarted the New Hollywood era. At the end of 1968, the Hays Code was replaced with the modern film-rating system. That is, films with all kinds of content could be screened as long as they were labeled with a rating. This loosened the moral self-discipline of the entertainment industry considerably and blurred the standards of right and wrong. In this way, entertainers and media staff separated morality from their creations, giving free reign to evil content.