Miles is a Director of Strategy and Growth with Fusion Media Services and founder of the Cycling Culture Club
With over 10 years of experience in commercial and strategic marketing within the cycling industry, Miles is a skilled and passionate brand marketer, dedicated to bringing cycling to a broader audience and ensuring the sport's diversity and inclusivity for the future.
Cycling Culture Club brings together people from underrepresented groups within cycling to share stories and was conceived as a space where all folks can feel welcome, and where the community can breed accessibility, inclusivity and ultimately, growth.
I interviewed Miles in March 2026 ahead of our 5-day cycle ride to raise funds for United in Design's outreach program.
In this episode, we discover practical insights into building inclusive environments, how cycling can drive diversity and inclusion, the importance of storytelling in fostering community and representation, and why, if you are starting to flag on the bike, you need to start eating.
Links
Miles on LinkedIN
https://www.linkedin.com/in/miles-baker-clarke-a514819a/?originalSubdomain=uk
Cycling Culture Club
https://www.cyclingcultureclub.cc/
United in Design
https://www.unitedindesign.com
Clerkenwheels
https://www.clerkenwheels.com
Industry Publicity
https://www.industrypublicity.co.uk/
I want to thank the team from United In Design for supporting our ride, Sophie Ashby and Alex Dorley and behind the scenes, Eman Akbar, who's been working tirelessly to put things in place.
Julienne Webster from Industry Publicity, who's helping us with the marketing and PR of our initiative, and Tom Bourne from Select First, my co-rider for thinking up the idea, coming up with the name and keeping me motivated whilst I try to do my training.
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Thanks for listening. Bye for now.
