When Jesus was sent by the Spirit into the wilderness it was, for him, a time of clarifying who he was and how he would pursue his sense of call in the world. A number of easier options were offered to Jesus by his tempter. Options that appeared to get him where he wanted to go - only with less pain and greater expediency.
We are given the same kind of options all the time in life. A little compromise here. A quick short-cut there. Who would even notice?!
There is something about that which is true and good that makes it worth pursuing for its own sake. Often times, we do not realise the value of faithfulness until long after it has become a continually chosen habit of behaviour in our life.
Jesus knew that everyone follows someone. It may be the devil… or it may be the Lord. Choose wisely!